Portfolio
Selected projects in website copy, editorial content, brand voice, and long-form writing.
Editorial planning, published articles, and in-house property writing for international readers, buyers, and guests.
01 / WhyMalaga
Published contributor · Real estate and relocation content
I wrote an article for WhyMalaga on the decisions that come before buying a retirement home in Málaga, connecting property choices with the practical questions of relocating to Spain.
02 / Geostrata
Head of Content
As Head of Content at Geostrata, I plan the monthly editorial calendar, manage the newsletter, and write the articles and newsletter content.
03 / Jávea Holidays
In-house property content writer · 2024
I wrote property listing descriptions for a portfolio of holiday villas, apartments, and townhouses, turning each property's character and setting into polished, guest-focused copy.
04 / Luxury Real Estate Agency
In-house property content writer · Company name withheld
I created property descriptions, blog articles, and newsletters for a luxury real estate agency, shaping detailed information into clear, engaging content for prospective buyers and subscribers.
Website copy and messaging developed for client businesses.
05 / Dealflow
Website copywriter · Commissioned project
After interviewing the team to align on the story and message they wanted to convey, I created the copy for the Dealflow website.
06 / Kiara Ventures
Bilingual website copywriter · Commissioned project
After interviewing the team and leading several workshops to align on their story and message, I created the website copy in both Spanish and English.
Founder-led work at Riley and StepUp Ventures, alongside in-house writing for SimpleBLE and The California Open Source Company.
07 / Riley
Founder and CEO · Founder-led project
I developed Riley's written identity across its website and editorial content, translating product thinking and language research into clear, useful stories about AI, voice, and original writing.
08 / StepUp Ventures
Co-founder and Operations Lead · Founder-led project
I lead editorial content at StepUp Ventures, turning operational experience and complex startup questions into long-form articles on leadership, product strategy, fundraising, and company building.
09 / SimpleBLE
In-house long-form content writer
After a series of workshops with the team, I created long-form content for the website, including case studies and blog articles.
10 / The California Open Source Company
In-house long-form content writer
After interviewing the founder to align on the story and messaging, I prepared long-form content for the website.
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